Your Questions Answered

Do-it-yourself investing made easy.

What will I learn from this course?

You will learn how to buy shares in quality dividend paying companies when they are undervalued (priced low).

I teach in plain English without jargon, and provide easy to follow steps. It's so simple a nine year could understand. In fact my son completed my course and started his own stock portfolio at the age of 9.

You will learn how to ignore the media noise, and focus on what is important. Learn how to invest quickly, and safely.

This is not a day trading course. My course is designed for the busy professional, start investing quickly without having to spend hours and hours each week on research.

Stop wasting money on fees, MERs, and commissions, and take charge of your investments and learn how to do it yourself in a few easy steps. As a dividend value investor you will be able to maximize the return on every hard-earned dollar you invest.

The Simply Investing course will empower and inspire you to achieve your own financial success.

Is it difficult to learn and implement?

Dividend investing is not at all difficult to learn. In fact the course makes it easy for anyone to understand and quickly implement this investing approach. You don't need a degree in finance, economics or accounting in order to apply the principles of dividend value investing. I explain investing in plain English making it easy for you to understand in a few simple steps.

Are you teaching day trading?

No, this is not a day-trading course. Day trading is very risky and we do not recommend it. This is not a get-rich-quick scheme, dividend value investing is a strategy that works over time to reduce your risk and increase your returns. The average holding period for dividend value stocks is 5 years or more.

If it's so great, you should be making millions. Why bother teaching investing?

It doesn't work that way. Dividend value investing will not make you a millionaire overnight. This is not a get-rich-quick scheme. Value investing is a strategy that works over time. The sooner you start the better. I am offering this course because I firmly believe in doing what I love. Somebody once said, "Find a job you love and you will never work a day in your life." I love to teach. It's my passion. It's something I plan to do forever, even after my investments allow me to retire early. Teaching this course allows me to combine my passion for teaching with my enthusiasm for investing – the best of both worlds. I love to see people succeed; I want my students to apply what they've learned and reap the rewards.

Can't I just learn value investing on my own?

Sure you can. There are lots of resources and books available on the topic of value investing and dividend investing. However, you will have to spend a considerable amount of time reading, talking to other investors, and through trial and error, start applying the principles of value investing. The cost and time required to learn value investing on your own would certainly be more than taking my course. Why not learn from my mistakes and experience?

My course is the quickest, simplest and easiest way to learn how to create a stream of growing passive income. After completing the course you will be able to start investing right away and reap the rewards.

Am I getting the best value for the money I spend on your course?

Absolutely. You will learn how to increase your wealth, reduce your fees, reduce your risk and mange your own money.

An average investor pays $525 annually for every $25,000 invested in mutual funds (assuming an MER of 2.1%). Most non-commission fee based financial planning firms charge between $900-$3000 to develop an investment strategy for you, and then charge you an average $120 per hour for consultation. A typical value-investing course at a university will cost over $1000, not to mention the number of hours required to attend the course.

Past students have realized after implementing my dividend value investing strategy that within 12 months they have already recouped their $247 investment in the course in the form of dividends received (based on a $5300 portfolio and 4.7% dividend yield).

If value investing is so great, why isn’t everyone doing it?

I'll let Warren Buffet answer that question:

"I can only tell you that the secret has been out for 50 years, ever since Ben Graham and Dave Dodd wrote Security Analysis, yet I have seen no trend toward value investing in the 35 years I've practiced it. There seems to be some perverse human characteristic that likes to make easy things difficult. The academic world, if anything, has actually backed away from the teaching of value investing over the last 30 years. It's likely to continue that way. Ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace, and those who read their Graham & Dodd will continue to prosper."*

*Warren Buffett (Speech he gave at Columbia Business School May 17, 1984 marking the 50th anniversary of Security Analysis)

Can you invest my money for me?

No. Simply Investing (SI) does not invest your money on your behalf. The goal of SI is to help you invest by yourself for yourself.

What is the difference between the Basic, Value, and Premium course packages?

All three packages give you access to the complete Simply Investing Course, which consists of 5 video modules, SI Workbook, SI Excel Spreadsheet, and 4 Bonus videos.
The Value package includes everything in the Basic package and also includes access to the forum, where we publish a list of undervalued stocks each month. You can then use those stocks in the SI Excel Spreadsheet and apply the 12 Rules of Simply Investing.
The Premium package includes everything in the Value Package and also includes a 1-year subscription to the SI Report, and a 60 minute phone consultation with Kanwal Sarai.

Is this course applicable to international dividend paying stocks, or does it only apply to US and Canadian stocks?

In the course I use examples of Canadian and U.S. stocks, but you can certainly apply the same concepts to stocks anywhere in the world. I have customers from Sweden, U.S., Thailand, Switzerland, South Africa, Singapore, Romania, Qatar, Norway, Malaysia, India, Hungary, UK, France, Czech Republic, Brunei, Australia, and Canada who have completed the course and successfully applied the dividend value investing principles.

I'm not investing in US or Canadian stocks, which course package is best for me?

I recommend starting with the Basic Package.

The benefit of the Value Package is access to the forum, but on that forum we only publish a list of undervalued US and Canadian stocks (that you can add to your Excel spreadsheet for research). Since we do not publish a list of international stocks, the Value Package will not be of much help to international investors.

However you can apply the concepts learned in the Basic Package to stocks anywhere in the world.

What type of companies are tracked in the Simply Investing Report?

The 145 stocks in the SI Report are composed of 60 Canadian stocks, and 85 US stocks.

The US stocks include the Dow 30, some dividend aristocrats (dividends paid for more than 25 years), and other large corporations with a history of paying dividends.

The Canadian stocks include a majority of TSX 60 stocks, some dividend aristocrats, and other large corporations with a history of paying dividends.

The goal of the SI Report is to help you create a passive stream of growing income from dividends. Therefore I only track companies that are industry leaders and have a history of paying increasing dividends over the long-term.

What financial data is available for the stocks tracked in the SI Report?

The following financial values are provided for each of the over 220 stocks tracked in the SI Report:


  1. Company Name: Name of the corporation
  2. Symbol: Stock ticker symbol
  3. Average EPS Growth
  4. Average Dividend Growth
  5. Payout Ratio
  6. Long-term Debt/Equity Ratio
  7. S&P Credit Rating
  8. Consistent Share Buyback (Y/N)
  9. P/E Ratio
  10. Current Dividend Yield
  11. Average Dividend Yield
  12. Average Low Dividend Yield
  13. Average High Dividend Yield
  14. High Stock Price: High stock price based on the stock’s average low dividend yield
  15. Low Stock Price: Low stock price based on the stock’s average high dividend yield
  16. P/B Ratio
  17. Book Value Per Share
  18. SI Criteria (out of 9): The 9 quantitative criteria taken from the 12 Rules of Simply Investing. A stock that passes all the criteria listed on the previous page achieves a maximum grade of 9 out of 9.
  19. Share Price
  20. Annual Dividend
  21. Graham Price
  22. % Difference Graham Price vs Current Price
  23. Consecutive Years of Dividend Increases: List the most recent number of years of consecutive dividend increases.
  24. Dividends Paid Since: The first year in which the company started to pay dividends.
  25. Industry: The industry in which the company primarily operates in.
  26. Undervalued/Overvalued: A stock is undervalued when it’s current dividend yield is greater than it’s average dividend yield, and overvalued when the reverse is true.
  27. EPS: Earnings per share
  28. Consecutive Years of EPS Increases: List the most recent number of years of consecutive EPS increases.

Is there an extra charge for the PDF or Excel versions of the Simply Investing Report?

There is no extra charge to access the PDF or Excel versions of the Simply Investing Report. Subscribers get access to both versions (PDF/Excel), including all previous issues.

How do I get started, and what accounts or software do I need?

There are two ways to get started:


1. Take the Simply Investing Course, and complete all the modules, then open a stock trading account. In the Course I provide you with a workbook, Excel file, and resources on where to obtain financial data for stocks. There is no need to purchase any additional software.


2. Or, subscribe to the Simply Investing Report, then open a stock trading account. The Report shows you each month which quality stocks are undervalued and worth consideration. There is no need to purchase any additional software.


Stock trading accounts differ by country to country, in the Course workbook I explain the different types of accounts available in Canada and the USA (RRSP, RESP, TFSA, 401K, IRA...).
If you are outside of Canada or USA you will need to contact your local financial institution providing online stock trading services (or contact a local tax/financial specialist), and they can help you determine the best stock trading account for you.

Does value investing really work? Is this something new?

Value investing is not new. In fact Benjamin Graham first wrote about it in 1934. Investors all over the world have applied the concept of value investing and reaped huge rewards.

Derek Foster was able to retire at the age of 34. John Greaney retired at the age of 38. Warren Buffet – the most famous of value investors – has been on the Forbes list of the richest people in the world for decades.

Having practiced dividend value investing for more than 18 years, my own investments continue to have great returns. Click here to view my results. The list of successful value investors is long; we cover a few in the course and learn how they achieved financial success.

How much time and effort do I have to spend?

Not much. After completing the course you will be able to start right away. Applying the concepts of dividend value investing takes as little as 15-20 minutes a month.

I understand everyone is busy, and you don't want to spend hours and hours reviewing financial statements. My course teaches you how to focus on the important stuff and get on with the rest of your life.

Mutual funds are safer than stocks, aren’t they?

Equity mutual funds actually invest in stocks. Mutual funds pool investors' money together and then go out and buy stocks with that money. This isn’t very different from you buying individual stocks. However if you apply the concepts of dividend value investing, you will actually minimize your risk and earn more.

In my course we discuss the pros and cons of buying mutual funds. Did you know that the majority of mutual funds actually underperform the stock market?* Plus the MER (Management Expense Ratio) fees charged by mutual funds really add up. Consider that every $25,000 invested in mutual funds will cost $525 in hidden fees (where the MER is 2.1%) each year.

The Simply Investing course will also teach you how to deal with market downturns, and give you the tools to create your own solid diversified portfolio.

* "Most funds under perform the markets, overcharge investors, create tax headaches and suffer erratic swings in performance." Jason Zweig, Time

What's wrong with investing in Mutual Funds, Index Funds, or ETF?

There's 4 things about mutual funds that will hurt your returns in the long-term:

  • mutual funds inadvertently buy stocks when they are overvalued, as a do-it-yourself (DIY) investor you should only buy stocks when they are undervalued
  • mutual funds buy lousy stocks (non-quality stocks), as a DIY investor you should only buy quality stocks that pass the 12 Rules of Simply Investing
  • with mutual funds your are still paying fees, even a low fee of 0.05% comes out to $1250 annually for every $250K you have invested
  • mutual funds constantly buy-and-sell stocks, this incurs fees for every transaction. There is tremendous value in holding stocks for the long-term

Index Fund vs Individual Stocks

Index Fund

  • Amount invested: $100,000
  • Index Fund Fee: 0.08%
  • Index Fund: Vanguard Value Index (VVIAX)
  • Total fees paid after 25 years: $2,000.80

Individual Stocks

  • Amount invested: $100,000
  • Trading Fee: $9.99 per  trade
  • Number of stocks held: 20
  • Total fees paid after 25 years: $199.80

The Vanguard index fund certainly has lower fees, but keep in mind that's $2,000 for every $100K you have invested. For a $500K portfolio the fees go up to $10,004. Plus you end up paying those fees each year for as long as you continue to hold those funds. With individual stocks you pay $9.99 per trade when you buy and then another $9.99 per trade when you decide to sell. I think you'll agree that $199.80 is much less than paying $2,000.

Index investors will argue that they get better diversification than owning individual stocks, but the truth is they are over diversified. I've written about diversification and risk here.

Index investors will then argue that it takes too much time to research individual stocks, but the truth is using my Simply Investing Report is faster than researching the 1000’s of index funds out there.

Are you qualified to teach this?

Yes, I've spent over 18 years learning about and practicing dividend value investing. Through research and interviewing other value investors I have been able to perfect my own investment strategy. However, I am not a professional financial planner, accountant, or economist. Nor do I work for the mutual fund, banking, or insurance industries. This is why I am able to provide completely unbiased information.

My own experience, enthusiasm for investing, passion for teaching, record of performance, and having experience teaching value investing over the years makes me qualified to pass on valuable investment knowledge and expertise. You can also read (see Testimonials page) what former students have had to say after taking my course.

My mutual fund advisor offers free consultations. Why are you charging a fee?

Mutual fund advisers and financial planners are compensated by the company they work for (bank, insurance, or mutual fund company) and receive commissions for the mutual funds they sell. Commission-based advisers make money whether or not your investments make money. I do not sell mutual funds or any other financial products. I do not get paid by the banking, insurance or mutual fund industries. Nor do I receive commissions of any kind. Therefore I am able to provide unbiased information that helps you maximize your returns and reduce your risk. The value you get from the course will far exceed the price you pay for it.

How is this different from other investing seminars?

Most investing seminars are actually sales presentations to get you to buy products. You will not be sold any products (books, mutual funds, investment products, additional classes, etc) in this course. This is a one-of-a-kind course that explains everything in plain English. There are no prerequisites and nothing to buy afterwards. This is a complete course that gives you all the tools you need to be a successful dividend value investor.

I already work with a broker or financial advisor. Do I still need this course?

Yes. This course will help you to ask better questions when it comes to meeting with your broker or financial advisor. You will be equipped with the knowledge to ask about their investing strategy and financial performance, and understand the financial jargon. In addition this course will bring clarity and understanding when it comes to reviewing your statements.

Keep in mind that brokers have hundreds of clients. How much time and effort do you think your broker is giving to your investments? Usually it is the wealthier clients that get the broker’s attention. You owe it to yourself to become knowledgeable about your own investments instead of leaving it up to someone else.

Do you teach in-depth analysis of financial statements?

Depends what you mean by in-depth analysis. There are different levels of analysis, you could spend a few minutes to a few hours to review financial statements. The goal at Simply Investing is to help you learn how to quickly identify quality stocks that are undervalued.

In the course I show you step-by-step how to easily view the Balance Sheet and Income Statement, then determine quality and value based on the data. Or you could skip this step and move on Module 4 (in the course) and learn how to use the SI Report.

From the Balance Sheet and Income Statement we extract the following data points:

  • EPS Growth over the last 10 years
  • Dividend per share growth over the last 10 years
  • Payout Ratio
  • LT Debt/Equity Ratio
  • Share buyback
  • P/E Ratio
  • Current Div Yield
  • 10 year Average dividend yield
  • P/B Ratio
  • Book Value Per Share
  • The annual dividend

The above data is entered into the SI Excel spreadsheet, then the values are applied to the 12 Rules of Simply Investing.

Is the online Simply Investing course content the same as the live seminars?

Yes, the course content in the seminar is the same content that is offered in the Basic, Value, and Premium packages.

The benefit of the seminar is the live interaction with Kanwal and other students, including a Q&A session. The seminar covers the same exercises as those shown in the online course.

What is the difference between the SI Course and SI Report?

The Simply Investing Course:

  • consists of 5 video modules, bonus videos, a workbook (PDF), and Excel spreadsheet
  • teaches you "The 12 Rules of Simply Investing" and how to find quality dividend paying stocks that are undervalued
  • can be purchased for a one-time payment, and comes with unlimited access to the course and any future updates
  • Value and Premium packages also come with membership to the SI Forum

The Simply Investing Report:

  • tracks 190 stocks each month and lists the ones that are undervalued and the ones that are overvalued, the report also applies the 12 rules of investing to each stock
  • is available in PDF format and in an Excel file each month
  • is published on the first of every month, and is available by download from our website
  • can be purchased by a monthly or annual subscription

As a SI Report subscriber you also get access to all previous issues.

What is the difference between the "undervalued list in the Forum" and the "SI Report"?

In the SI Forum, I publish a monthly list of 10 undervalued US stocks, and 10 undervalued Canadian stocks. These stocks can be used by you to fill out the SI Worksheet (Excel file), you input the financial data for each stock and then apply the 12 Rules of Simply Investing. Lifetime access to the Forum is available to everyone who purchases the Value or Premium Course Package. In addition to the list of stocks, the Forum provides an opportunity to ask and answer questions from fellow SI clients.

The SI Report is a monthly subscription service, where I provide all the financial data, and apply the 12 Rules of Simply Investing to 200 stocks (110 US and 90 Canadian). The Report shows you exactly which stocks are undervalued and which ones are overvalued each month. Each issue also contains the "Top Five" US & Canadian quality undervalued selections for the month.

When is the Simply Investing Report published?

The Simply Investing (SI) Report is published on the first of every month.

As a subscriber how do I receive the Simply Investing Report?

When you subscribe to the Simply Investing (SI) Report you create your own username and password. Using your username and password you can access the SI subscriber only site and download the latest issue of the SI Report. You will also have access to all previous issues.

The SI Report is not mailed or emailed to subscribers. You will receive a reminder email each month when the latest issue is posted to the SI subscriber only site.

The Simply Investing (SI) Report is published on the first of every month.

Do you teach day trading and options trading?


The focus of the Simply Investing Course and Simply Investing Report is to help you become a successful dividend value investor. My goal is to teach you how to build a passive stream of growing income by investing in quality dividend paying stocks when they are undervalued.

I'm not sure, should I buy the SI Course or subscribe to the SI Report?

My Course and Report are designed to be simple, concise, and easy to understand with no jargon.
I tell people that the Simply Investing approach is so simple a 9-year old could do it, and both my children took my course when they were 9-years old, today they both manage their own investment portfolios. I created the 12 Rules of Simply Investing, think of it as a checklist, if a stock passes the 12 Rules of Simply Investing, then the stock is a quality stock and worth investing in.
Is the Course or Report right for you? This depends on your level of involvement:
1. Do you have the time (1-2 hours per year), and would you enjoy applying the 12 Rules of Simply Investing to find quality stocks to buy? When it comes to investing are you a true do-it-yourself investor?
2. You don't have the time to select your own stocks, you just want someone to tell you what are quality stocks that are priced low.
If you choose option #1, then I would suggest you buy the Simply Investing Course.
If you choose option #2, then I would suggest you subscribe to the Simply Investing Report.
Or you could try both, it's up to you. Both come with a 100% money back guarantee, so if you are not satisfied, I will happily return your money.

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