Your Questions Answered

Do-it-yourself investing made easy.

What will I learn from this course?

You will learn how to buy shares in quality dividend paying companies when they are undervalued (priced low).

I teach in plain English without jargon, and provide easy to follow steps. It's so simple a nine year could understand. In fact my son completed my course and started his own stock portfolio at the age of 9.

You will learn how to ignore the media noise, and focus on what is important. Learn how to invest quickly, and safely.

This is not a day trading course. My course is designed for the busy professional, start investing quickly without having to spend hours and hours each week on research.

Stop wasting money on fees, MERs, and commissions, and take charge of your investments and learn how to do it yourself in a few easy steps. As a dividend value investor you will be able to maximize the return on every hard-earned dollar you invest.

The Simply Investing course will empower and inspire you to achieve your own financial success.

Is it difficult to learn and implement?

Dividend investing is not at all difficult to learn. In fact the course makes it easy for anyone to understand and quickly implement this investing approach. You don't need a degree in finance, economics or accounting in order to apply the principles of dividend value investing. I explain investing in plain English making it easy for you to understand in a few simple steps.

Are you teaching day trading?

No, this is not a day-trading course. Day trading is very risky and we do not recommend it. This is not a get-rich-quick scheme, dividend value investing is a strategy that works over time to reduce your risk and increase your returns. The average holding period for dividend value stocks is 5 years or more.

If it's so great, you should be making millions. Why bother teaching investing?

It doesn't work that way. Dividend value investing will not make you a millionaire overnight. This is not a get-rich-quick scheme. Value investing is a strategy that works over time. The sooner you start the better. I am offering this course because I firmly believe in doing what I love. Somebody once said, "Find a job you love and you will never work a day in your life." I love to teach. It's my passion. It's something I plan to do forever, even after my investments allow me to retire early. Teaching this course allows me to combine my passion for teaching with my enthusiasm for investing – the best of both worlds. I love to see people succeed; I want my students to apply what they've learned and reap the rewards.

Can't I just learn value investing on my own?

Sure you can. There are lots of resources and books available on the topic of value investing and dividend investing. However, you will have to spend a considerable amount of time reading, talking to other investors, and through trial and error, start applying the principles of value investing. The cost and time required to learn value investing on your own would certainly be more than taking my course. Why not learn from my mistakes and experience?

My course is the quickest, simplest and easiest way to learn how to create a stream of growing passive income. After completing the course you will be able to start investing right away and reap the rewards.

Am I getting the best value for the money I spend on your course?

Absolutely. You will learn how to increase your wealth, reduce your fees, reduce your risk and mange your own money.

An average investor pays $525 annually for every $25,000 invested in mutual funds (assuming an MER of 2.1%). Most non-commission fee based financial planning firms charge between $900-$3000 to develop an investment strategy for you, and then charge you an average $120 per hour for consultation. A typical value-investing course at a university will cost over $1000, not to mention the number of hours required to attend the course.

Past students have realized after implementing my dividend value investing strategy that within 12 months they have already recouped their $247 investment in the course in the form of dividends received (based on a $5300 portfolio and 4.7% dividend yield).

If value investing is so great, why isn’t everyone doing it?

I'll let Warren Buffet answer that question:

"I can only tell you that the secret has been out for 50 years, ever since Ben Graham and Dave Dodd wrote Security Analysis, yet I have seen no trend toward value investing in the 35 years I've practiced it. There seems to be some perverse human characteristic that likes to make easy things difficult. The academic world, if anything, has actually backed away from the teaching of value investing over the last 30 years. It's likely to continue that way. Ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace, and those who read their Graham & Dodd will continue to prosper."*

*Warren Buffett (Speech he gave at Columbia Business School May 17, 1984 marking the 50th anniversary of Security Analysis)

Is this course applicable to international dividend paying stocks, or does it only apply to US and Canadian stocks?

In the course I use examples of Canadian and U.S. stocks, but you can certainly apply the same concepts to stocks anywhere in the world. I have customers from Sweden, U.S., Thailand, Switzerland, South Africa, Singapore, Romania, Qatar, Norway, Malaysia, India, Hungary, UK, France, Czech Republic, Brunei, Australia, and Canada who have completed the course and successfully applied the dividend value investing principles.

What type of companies are tracked in the Simply Investing Report?

The 115 stocks in the SI Report are composed of 55 Canadian stocks, and 60 US stocks.

The US stocks include the Dow 30, some dividend aristocrats (dividends paid for more than 25 years), and other large corporations with a history of paying dividends.

The Canadian stocks include a majority of TSX 60 stocks, some dividend aristocrats, and other large corporations with a history of paying dividends.

The goal of the SI Report is to help you create a passive stream of growing income from dividends. Therefore I only track companies that are industry leaders and have a history of paying increasing dividends over the long-term.

Does value investing really work? Is this something new?

Value investing is not new. In fact Benjamin Graham first wrote about it in 1934. Investors all over the world have applied the concept of value investing and reaped huge rewards.

Derek Foster was able to retire at the age of 34. John Greaney retired at the age of 38. Warren Buffet – the most famous of value investors – has been on the Forbes list of the richest people in the world for decades.

Having practiced dividend value investing for more than 17 years, my own investments continue to have great returns. Click here to view my results. The list of successful value investors is long; we cover a few in the course and learn how they achieved financial success.

How much time and effort do I have to spend?

Not much. After completing the course you will be able to start right away. Applying the concepts of dividend value investing takes as little as 15-20 minutes a month.

I understand everyone is busy, and you don't want to spend hours and hours reviewing financial statements. My course teaches you how to focus on the important stuff and get on with the rest of your life.

Mutual funds are safer than stocks, aren’t they?

Equity mutual funds actually invest in stocks. Mutual funds pool investors' money together and then go out and buy stocks with that money. This isn’t very different from you buying individual stocks. However if you apply the concepts of dividend value investing, you will actually minimize your risk and earn more.

In my course we discuss the pros and cons of buying mutual funds. Did you know that the majority of mutual funds actually underperform the stock market?* Plus the MER (Management Expense Ratio) fees charged by mutual funds really add up. Consider that every $25,000 invested in mutual funds will cost $525 in hidden fees (where the MER is 2.1%) each year.

The Simply Investing course will also teach you how to deal with market downturns, and give you the tools to create your own solid diversified portfolio.

* "Most funds under perform the markets, overcharge investors, create tax headaches and suffer erratic swings in performance." Jason Zweig, Time

Are you qualified to teach this?

Yes, I've spent over 18 years learning about and practicing dividend value investing. Through research and interviewing other value investors I have been able to perfect my own investment strategy. However, I am not a professional financial planner, accountant, or economist. Nor do I work for the mutual fund, banking, or insurance industries. This is why I am able to provide completely unbiased information.

My own experience, enthusiasm for investing, passion for teaching, record of performance, and having experience teaching value investing over the years makes me qualified to pass on valuable investment knowledge and expertise. You can also read (see Testimonials page) what former students have had to say after taking my course.

My mutual fund advisor offers free consultations. Why are you charging a fee?

Mutual fund advisers and financial planners are compensated by the company they work for (bank, insurance, or mutual fund company) and receive commissions for the mutual funds they sell. Commission-based advisers make money whether or not your investments make money. I do not sell mutual funds or any other financial products. I do not get paid by the banking, insurance or mutual fund industries. Nor do I receive commissions of any kind. Therefore I am able to provide unbiased information that helps you maximize your returns and reduce your risk. The value you get from the course will far exceed the price you pay for it.

How is this different from other investing seminars?

Most investing seminars are actually sales presentations to get you to buy products. You will not be sold any products (books, mutual funds, investment products, additional classes, etc) in this course. This is a one-of-a-kind course that explains everything in plain English. There are no prerequisites and nothing to buy afterwards. This is a complete course that gives you all the tools you need to be a successful value investor.

I already work with a broker or financial advisor. Do I still need this course?

Yes. This course will help you to ask better questions when it comes to meeting with your broker or financial advisor. You will be equipped with the knowledge to ask about their investing strategy and financial performance, and understand the financial jargon. In addition this course will bring clarity and understanding when it comes to reviewing your statements.

Keep in mind that brokers have hundreds of clients. How much time and effort do you think your broker is giving to your investments? Usually it is the wealthier clients that get the broker’s attention. You owe it to yourself to become knowledgeable about your own investments instead of leaving it up to someone else.

What is the difference between the "undervalued list in the Forum" and the "SI Report"?

In the SI Forum, I publish a monthly list of 10 undervalued US stocks, and 10 undervalued Canadian stocks. These stocks can be used by you to fill out the SI Worksheet (Excel file), input the financial data for each stock and then apply the 12 Rules of Simply Investing. Life time access to the Forum is available to everyone who purchases the Value or Premium Course Package. In addition to the list of stocks, the Forum provides an opportunity to ask and answer questions from fellow SI clients.

The SI Report is a monthly subscription service, where I provide all the financial data, and apply the 12 Rules of Simply Investing to 115 stocks (60 US and 55 Canadian). The Report shows you exactly which stocks are undervalued and which ones are overvalued each month. Each issue also contains the "Top Five" selections for the month.

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